Updated: Nov 1
It is by far the sexiest SUV, sorry SSUV on the planet — the Lamborghini Urus. In 2020 Lamborghini launched already new colors and reacted so to the demand of its customers. CEO Stefano Domenicali said: “The Lamborghini Urus has attracted an extremely diverse clientele since its launch, with exceptionally varied lifestyles,” said Automobili Lamborghini Chairman and CEO Stefano Domenicali. “Nearly 80% of those customers, of which around 10% are women, are new to the Lamborghini brand, enjoying the versatility of their Urus whether for business, family outings or of course, leisure time where the luxury, emotive performance and either sporty or elegant nature of the Urus is so prescient. The colors preferred by owners have varied enormously, with a strong mix of more understated choices as well as traditional sporty Lamborghini colors.
The interior has now more options too, although we would wish to have more options for individualization. Coming to the Lamborghini Urus facelift, there is no real facelift in a traditional way. The new Urus gets a redesigned key fob, a reworked parking assist that supports parallel and perpendicular parking modes, more colors to choose from, and the optional Sensonum audio set comprising 17 speakers rated at 730W total.
In addition to the above, the luxobarge gets a new special edition called Pearl Capsule, which gives it designer-made wheels and a two-tone paintjob. The primary color is always pearlescent and can be green (Mantis), orange (Borealis) or yellow (Inti). The complementary color is black, found on the roof, wheels, side sills and rear diffuser. The cabin trim consists of leather painted to match the primary body color and black Alcantara.
We are pretty sure that customers will order the new colors because the Urus is one of the rare cars, that can wear any color and still look gorgeous. LOMA Wheels is still one the companies that is developing special made forged concave wheels for the SSUV Lambo, and not simply mounting any rim that someone thinks it needs to be ordered. Not every concave wheel fits every car and so we developed a couple of designs that fits the Lamborghini design language. Besides that, you get the usual LOMA Performance DNA in 21, 22, 23 and 24-Inches. Contact us today to discuss your individualization for your 2021 Lamborghini Urus.
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