Koenigsegg, Mario Radosavljevic with Martin Reichmann.
Automotive Industry Giants meeting in Switzerland.
Koenigsegg, Mario Radosavljevic, and Martin Reichmann discuss the difficulties in the production process. When people like Mario Radosavljevic (LOMA Wheels & Loma Group Monaco), Christian von Koenigsegg (Koenigsegg Automotive), and Martin Reichmann (Aston Martin Lagonda) are talking about business and manufacturing, you can be sure that there is something to learn about. Koenigsegg, Mario Radosavljevic, Martin Reichmann have years of experience in automotive production and what it takes to lead a niche in their industry. Besides the technical things they talk about, the beauty in it is the mindset you hear from people putting their stamp on the automobile industry.
Koenigsegg was the first company on the planet to invite a carbon fiber wheel which was mind-blowing back in the days. LOMA Wheels was the first company on the earth to create a forged carbon fiber wheel, and till today, nobody else could make it. Can you imagine how much effort and energy you have to put in one single project without ever knowing if someone will buy it? At Koenigsegg Automotive, this is a bit different, as these types of clients are wealthy enough to buy a car from 800.000 Euro up. A set of carbon wheels for 5 to 6 figures more isn't a big deal. When you are a wheel company, you ask yourself, why are you doing this? Mario Radosavljevic told us, isn't it a great way to invest 400.000 Euros and create something that writes history. Besides that, someone has to do it.
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