PP PERFORMANCE DUBAI AND LOMA WHEELS ARE SIGNING A CONTRACT.
IS PP PERFORMANCE SELLING LOMA WHEELS WORLD WIDE?
PP-Performance is one of the most known car tuning or chip tuning companies if you want on planet earth. Know from German TV but also from Fast and the Furious, where they had their hand on in delivering the power for the cars in the film. At this very moment, only PP-Performance Dubai signed a contract with LOMA Wheels, but we will see what the future brings.
Table of content:
PP-Performance History
About PP-Performance
About Jimmy Pelka
The history of chip tuning
Car Tuning
How LOMA Wheels has been leading the custom alloy wheels industry since 2008
About Mario Radosavljevic
Obviously, they are leading in the field of engine, turbo, compressor, and exhaust technology for road and racing vehicles and continue to grow their business worldwide.
About Jimmy Pelka, the PP-Performance founder.
We are one of the leading companies in the tuning industry and a renowned expert in the field of engine, turbo, compressor, and exhaust technology for road and racing vehicles. The many years of experience of our technical experts and the use of the most modern tools and measuring instruments have given us the opportunity for years to get the optimum performance out of any vehicle. But our rise to become the market-leading tuning company began small and modest in commissions for Jimmy's friend and current business partner, Salah Alamoudi.
The Emiratis super sports cars, which were still in serial production then, were optimized in 2006 by Jimmy Pelka to unprecedented performance beyond good and evil. The customers were so satisfied with the work of the young German that they talked about founding a company in the capital city of Abu Dhabi over coffee, tea, and cars on a dreamy Arabian night.
Our main headquarter, PP-Performance Middle East, today is one of the largest and most modern halls, where maximum performance enhancements and the most stylish finishings on the latest super and hyper cars are tested and implemented. Through our unique software solutions, we have already set numerous international records and provided our vehicles for the Hollywood blockbuster Fast & Furious 7. We also presented our world of high-performance tuning on RTL II on GRIP - The Motor Magazine, and other well-known TV stations.
Our love for engine technology, cars, and tuning will continue our history, so we are committed to continuous development, true to our motto - We lead, others follow.
But what is the history of chip tuning or engine modifications, and why is it catching car enthusiasts worldwide?
Chip tuning is changing or modifying an erasable programmable read-only memory chip in an automobile's or other vehicle's electronic control unit (ECU) to achieve superior performance, whether it be more power, cleaner emissions, or better fuel efficiency. Engine manufacturers generally use a conservative electronic control unit map to allow for individual engine variations, infrequent servicing, and poor-quality fuel. Vehicles with a re-mapped electronic control unit may be more sensitive to fuel quality and service schedules.
This was done with early engine computers in the 1980s and 1990s. Today, the term chip tuning can be misleading, as people will often use it to describe ECU tuning that does not involve swapping the chip. Modern electronic control units can be tuned by simply updating their software through a standard interface, such as On Board Diagnostics. This procedure is commonly referred to as engine or electronic control unit tuning. Electronic control units are a relatively recent addition to the automobile, first appearing in the late 1970s.
As technology advanced, so did the electronics that go into cars. The electronic control unit in a modern automobile, together with advanced engine technology, makes it possible to control many aspects of the engine's operation, such as spark timing and fuel injection. The electronic control unit may also control electronic throttle control (drive-by-wire), poppet valve timing, boost control (in turbocharged engines), Anti-lock braking system, the automatic transmission, speed governor (if equipped), and the Electronic Stability Control system.
Performance gains are realized by adjusting the ignition timing advance. Different timing may result in better performance. However, to cope with advanced timing, one must run high-octane gasoline to avoid pre-ignition detonation or pinging. Manufacturers design for specific timing, and this may limit performance accordingly.
In addition, changing fuel maps to coincide with the stoichiometric ratio for gasoline combustion may also realize a performance increase. Most manufacturers tune for optimum emissions (running rich to protect the catalytic converter) and fuel economy purposes which can limit performance.
Cars with a turbo fitted can have the requested and allowable boost levels raised, these applications usually have the most effect if the turbo fitted is a low-pressure turbo which leaves the most room for improvement.
Another reason to change the electronic control unit map is if there are engine, intake, or exhaust modifications to the car. These "bolt-on" modifications alter the engine's flow, often causing the air-to-fuel ratio to change. Without re-mapping the fuel tables, some of the performance gains from the improvements may not be realized.
Car Tuning in 2022/2023.
Many believe that several films like Fast and the Furious or only 60 seconds have changed the tuning industry, and they indeed did, but this can't explain the boom for more power and gorgeous-looking custom wheels alone.
The reality is more than just a hype. Since the explosion of the internet, entrepreneurs and hustlers are making more and easier money than ever. Their lifestyle expression is visible in the luxury fashion, watches, and cars they drive. Nowadays, having a car that differs from others is a statement. One of the reasons is that the human mind is pre-programmed to judge you and put you on a specific shelf. That's why the image is super important these days, like it or not.
This exceptional growth of the car tuning industry continues in terms of more power and better wheels. Because the two things you quickly realize are smoking tires, a screaming exhaust, and incredibly light custom alloy wheels. We have come even so far that pre-owned LOMA custom wheels are growing in price, and so many customers see it as an investment.
How have LOMA Wheels been leading the custom alloy wheels industry since 2008?
The industry-changing idea of LOMA back in 2007 was to create a brand that combines luxury and motorsports. Until then, alloy wheels were only made for cosmetic changes or pure racing. The founder of the LOMA Group, Mario Radosavljevic, wanted something different.
Why should be nice-looking alloy wheels permanently heavy while called light-alloy wheels? That did not make any sense to him, and so LOMA was born.