Since we launched the LOMA brand in Germany back in 2008, so many things happen. We saw many wheel companies come and watched them Go. Releasing non-stop new and fancy wheels was their Credo but this is not our philosophy. Luxury is our heritage just as motor sports is and a consistent design language is what we are. You don't get yourself LOMA Wheels because of new flashy designs. It is more a statement than anything else. They are incomparable just as your Rolls Royce or Bentley.
LOMA forged wheels are as only alloy wheels in the world made out of T6065 aluminium which can be found only in Europe. Our design to make the walls thinner by strengthen them with CNC made belts around the barrel, are unseen in the wheels industry. Beside that European aluminium is around 30% more lightweight compared to the T6061 from the US or China, the CNC made belts around the barrel save another 20-25% depending on the load that is needed. The result is always the same: shocking lightweight rims which leaves Customers, Partners and Competitors with open mouth once they hold a rim in their hand.
On the other hand, luxury can be done only by people that live themselves in luxury every day. Otherwise, it would be like, someone tries to sell you a Patek Philipe or Rolex while wearing a Swatch by himself. Isn't it? Performance can be offered only by those that are deeply involved in Motorsports, otherwise it will be just a story without any background.
Both things combined have a long tradition at LOMA and is part of the Brand DNA.